Tourism Business Management

 

CHARACTERISTICS

Year/semester: 2/1
ECTS: 6

TEACHING STAFF

Lecturers: Dr. Jaume Guia and Dr. Lluís Prats

AIMS OF THE SUBJECT

Enhancing students' understanding on strategic development and operational management of sustainable tourism businesses. The course deals with the strategic formulation and development of businesses in what concerns their start, growth, competitiveness and profit; as such it focuses on business strategy, design thinking and business model canvas. Moreover, the course will also discuss relevant managerial practices in the area of revenue management.

EMTM Universities